How to Use WooCommerce Gift Cards to Increase Sales


Not sure what to get for your loved one? Do not worry! WooCommerce gift cards are here to save the day.

Instead of spending hours figuring out what someone might like as a gift, you can use WooCommerce gift cards to let them choose and buy whatever they want. It’s the perfect solution to ensure they get something they love. 

In this article, we’ll explore all about WooCommerce Gift Cards, their benefits, and a guide on how to use them effectively to increase your sales and revenue significantly. So, read on.

Benefits of Using Gift Cards

Creating and offering redeemable gift cards in your woo-commerce store can help you in several ways. Let’s look at the top seven advantages you should be aware of: 

1. Improve Sales and Revenue

WooCommerce Gift cards are like special presents that customers can buy from your store and give to their friends or family. 

For e-commerce store owners, they are a smart way to make more money because they attract more people to visit your store and see what you have.

Overall, it’s a win-win for both you and your customers – they get the products they want, and you get more sales and loyal customers.

2. Expand Customer Base

Growing your customer base becomes easier with WooCommerce gift cards. By offering redeemable gift cards, you can attract new customers instantly while keeping your loyal ones happy. 

The Gift Card for WooCommerce plugin by Addify allows you to customize the gift card according to your business requirements. Effortlessly tailor the gift card experience to every type of customer to create a truly personalized and memorable shopping experience.

By running different promotional campaigns, you can also make the gift card experience more appealing for your customers. Offer different types of gift cards for various occasions and improve your customer experience. 

3. Reduce Fraud

Keeping your business safe from fraud is extremely important. Electronic gift cards such as WooCommerce gift cards are much better than old-fashioned paper ones.

Not only are they easier to manage, but they also come with special security features like unique codes, barcodes, or magnetic stripes, making it tough for people to copy or misuse them.

So, if you have an online store, it’s indeed a smart idea to install any of the woo-commerce gift card plugins right away. People often even spend more than the card’s value, which means more sales for your business right away. 

4. Enhance Brand Awareness and Exposure

Gift cards are like small advertisements for your brand. When people buy or give these cards to others, they see your brand logo and design. 

When the recipients use the gift cards to buy something from your store, they learn about your products and services and get to know your brand better.

This helps more people know about your brand, and some might become new customers who will keep returning to your business.

5. Increased Traffic

Gift cards have many advantages for businesses, and one of the most obvious is that they increase customer traffic. 

When someone buys a gift card to give to another person, it brings two people to your store. A bigger picture: more people visit your store, check out your products, and buy things from you.

6. Reduce Product Returns 

Gone are the days of struggling to find the perfect gift for someone. Now, with WooCommerce Gift cards, you can give your loved ones a special card that they can use for getting the things they really like or need.

And it’s not just good for the recipients; businesses also love gift cards because they decrease the number of returns they have to deal with. This saves them time and money, which they can then use for other important things.

7. Enjoy Cash Flow Advantages

Gift cards bring in money for your business right away, even before the products or services are provided. When people buy gift cards, they pay in advance, which means you get cash flow without having to deliver anything immediately. 

This extra money can be used for different things like marketing, getting more products, or improving your business. It’s like having a financial boost!

Relevant gift card guide: How to Give Robux to Friends In Roblox [Full Guide]

8 Effective Tips to Drive Sales and Customer Engagement with WooCommerce Gift Cards

Using WooCommerce gift cards smartly can be a powerful marketing tool for online store owners. It makes customers like the store more and increases sales and money earned. 


Here are eight useful tips for using these gift cards in a smart way to get the best results.

1. Offer Gift Cards as a Product: 

Adding gift cards as separate products to your WooCommerce store will give your customers a convenient way to purchase them whenever they want.

Enhancing their overall shopping experience, they can easily find and select these valuable cards while browsing.

However, remember to pay attention to the visibility of the gift cards when adding them as products, ensuring they are prominently displayed on your website.

This way, you can encourage more people to use this appealing gifting option.

2. Promote Gift Cards During Seasonal Campaigns: 

To maximize the potential of your gift cards, it’s essential to strategically leverage specific occasions such as Christmas, Eid, Thanksgiving, Hanukkah, and others. During these festive periods, customers are more inclined to purchase and promote gift cards as thoughtful presents for their loved ones.

To further enhance the appeal of your gift cards, create captivating landing pages and eye-catching banners dedicated to these items. These customized pages and banners will effectively capture the attention of your target audience, enticing them to explore and invest in the gift card offerings.

3. Allow Personalization and Customization: 

When you sell gift cards in your WooCommerce store, let your customers make the gift cards truly their own. Allow them to add their own messages and pictures, making the gift more meaningful and touching for the person receiving it.

Your customers will love the joy of creating a heartfelt gift, and the lucky recipients will cherish a unique and personalized gift card that matches their preferences and interests.

4. Implement Referral Programs:

A referral program can be a fantastic way to make the most of WooCommerce Gift Cards. Ask your existing customers to recommend your gift cards to their friends and family and get more people interested in your shop, increasing your customer engagement, sales, and audience.

To encourage more referrals, you can also offer discounts, store credit, and extra value on gift cards.

5. Utilize the Right WooCommerce GiftCard Plugin

Setting up a new gift card system in your WooCommerce Store can be quite challenging. From choosing the right plugin to configuring the settings and customization options, there is a lot to take care of. 

There’s a helpful plugin called Gift Card for WooCommerce by Addify, a popular e-commerce development company designed to meet all the advanced gift card needs for your store. The plugin has both basic and advanced features, so you can create the perfect gift card system for your customers.

With this plugin, your customers can pick predefined pictures for their gift cards or use their own photos. You can also decide how long the gift cards will be valid for. After that time is up, the person who received the gift card won’t be able to use it to buy anything from your store anymore.

6. Collaborate with Influencers

Influencers can be really helpful to grow your sales and make more money with gift cards. Invest some money in this strategy, and you’ll achieve greater success.

The best approach to using WooCommerce Gift Cards alongside influencers is by creating Gift Cards-centered social media campaigns. User-generated content and endorsements can attract new customers and motivate them to make purchases for sure. 

7. Offer Gift Card Deals 

When you offer special deals and discounts that can only be used by availing gift cards, it gives people a genuine reason to buy those presents. Even if it’s not a huge discount, the deals make them feel like they are getting a really good bargain.

On the other hand, businesses experience a quick boost in their sales and the money they earn. Ultimately, it’s a situation where both businesses and customers benefit and are happy!

8. Use Loyalty Programs with Gift Cards: 

You can improve your gift card system by adding effective loyalty programs to engage your customers. When customers buy or use gift cards, give them points or discounts so they keep coming back.

To make this work well, ensure your customers know the rewards they can get. Use email, website banners, social media, and signs in your store to let your customers know all about the benefits they can enjoy.


If you want to sell more and keep your customers happy, use WooCommerce Gift Cards smartly. They are like special cards that customers can buy and give to their friends or family to use on your website.

This can help increase your sales and engage your customers with your store.

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Rupam Bharali

I am Rupam, a Computer Application graduate with a passion for gadgets and technology. GameSpec is a platform I created to share my knowledge on gadgets and software tutorials. On this site, you can find helpful troubleshooting guides to assist you in solving common problems with software and gadgets.
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