How Much Does Facebook Pay For Views In 2024?

In April 2023, Facebook had 2.989 billion monthly active users and 2.037 billion daily users, with its advertising audience encompassing 75.3% of the total active user base. This makes it an excellent platform for monetizing your content. So how much money does Facebook pay for views to its creators? The revenue creators earn from those ads can vary based on various factors, including ad impressions, clicks, and other engagement metrics such as video views, shares, and comments.

Facebook has declared its commitment to assist content creators in producing and profiting from their content. When creators or publishers share their content on the platform, they have the option to monetize it by displaying ads within their videos or on their pages.

Statistic: Most popular social networks worldwide as of January 2023, ranked by number of monthly active users (in millions) | Statista

Source | statista.com

How much money does Facebook pay for views?

Reports indicate that Facebook usually compensates content creators at a rate ranging from $8.75 to $10 per 1,000 views. At that rate, an average Facebook creator can earn between $8,750 and $10,000 with 1 million views on their content.

In 2020, Tubefilter noted that earnings from Facebook content vary significantly among influencers. Some make millions, while others with millions of views see little to no payout due to factors like content quality, ad type, audience, and engagement metrics.

Earnings can differ based on the viewer’s location (based on CPM):

  1. Asian countries yield an average of $5 per 1,000 views.
  2. European countries offer content creators earnings ranging from $3 to $9 per 1,000 views.
  3. North America typically provides earnings of $6 to $10 per 1,000 views.
  4. South American countries average earnings between $3 and $5 per 1,000 views.
  5. African countries generally result in earnings ranging from $2 to $4 per 1,000 views.
  6. Oceania countries typically earn between $4 and $7 per 1,000 views.

Avg. Facebook Ad CPC and CTR:

A study conducted by LinearDesign in 2022 stated that Facebook’s average CPC was approximately $0.97. Various sources say the average CTR on Facebook ads across all industries is around 0.9% in 2023, approximately 0.5% as low and 1.5% as high.

When examining the Facebook sectors with the highest CPC, the Finance industry leads with the highest Facebook ads CPC at $3.89, while the Food and Beverage sector has the lowest CPC at $0.42.

Source | demandsage.com

How much does Facebook pay for 1 million views?

There’s no specific number for your Facebook eCPM. While $8.75 is average, your eCPM can range from $0.5 up to $10, even more on some content. Based on your eCPM, you can calculate your total revenue for 1 million views.

So, for example, if you assume an average eCPM of $2.5 (on the lower side), 1 million Facebook views could potentially generate $2,500 in revenue for a creator.

Facebook Income per 1 million views

At the upper range, the revenue you generate will depend on dividing the total number of views by your eCPM and then multiplying that result by a million views.

If we consider the latest approximate high CTR (1.5%) across these industries there’s ad investment of $6,300 up to $58,350 for 1M views.

Source | dataset

The content creator doesn’t earn from CPC and CTR; these metrics gauge ad effectiveness for advertisers. Creator earnings depend on conversions, like sales or leads, governed by their agreement with the advertiser. Typically, creators get a percentage of ad revenue, varying by agreement terms and ad type (e.g., 5% of sales or a fixed fee per lead).

What is the payout rate for 1,000 Facebook streams?

Typically, streamers based in the United States can expect to earn a CPM of $2.00-5.00. That is about $2 to $5 in revenue for every 1,000 ad views on their stream.

For example, if a streamer’s CPM is $2.50 and they have 4,000 ad impressions, their earnings would be $10.

Facebook Income per 1000 views in stream

How Much Do Facebook Reels Pay Per 1,000 Views?

Facebook’s Reels Play bonus program is part of their $1 billion creator investment and pays eligible creators up to $35,000 a month based on the views of their qualifying Reels.

The amount of money you as a creator earn from Facebook Reels will depend on how many views your Reels receive and whether your Reels meet the eligibility criteria for the bonus program. Additionally, the amount paid to creators may vary and is subject to change based on the terms and conditions of the program.

In general, creators can expect to earn between $1 and $1.5 per 1,000 views on Facebook Reels. However, some creators have reported earning more than this, while others have earned less.

In addition to the pay-per-view model, Facebook also offers other ways than the reel play bonus program to monetize their Reels.

  • Overlay ads: These are ads that appear on top of Reels. Creators earn a share of the revenue generated by these ads.
  • Stars: These are virtual gifts that viewers can send to creators. Creators earn a penny for every star they receive.

How many views do you need to get paid on Facebook?

According to the eligibility requirements set by Facebook, you need to have a total of 600,000 minutes viewed in the last 60 days across your on-demand and/or live videos to get paid.

However, this minute range excludes minutes viewed from cross-posted, boosted, or paid watch time. Once you meet these requirements, you may be eligible to monetize your videos on Facebook and start earning money from ads.

It is also worth noting that Facebook’s eligibility requirements may be subject to change, so it is advisable to keep checking for updates.

How many likes are required to monetize a Facebook page?

To monetize a Facebook page, you need to build a following of at least 10,000 people who have liked your page. Additionally, it is essential that you publish content on your business page, not on your personal profile, to be eligible for monetization.

Once you meet the eligibility requirements, you can earn money from your Facebook page through advertising and fan subscriptions.

Facebook likes can indirectly earn money through paid advertising. When someone likes a business page on Facebook, it increases the likelihood that they will see the page’s content and potentially engage with it.

This engagement can lead to increased business visibility and exposure, which can translate into increased sales or conversions.

According to Facebook’s documentation, a like is counted as paid if it occurs within one day of someone seeing it or within 28 days of someone clicking on an ad for the page. For example, if someone views an ad for a business page and likes it several hours later, that like will be counted as a paid like because it occurred within one day of the ad view.

While paid likes may not earn money directly, they can indicate the effectiveness of a Facebook ad campaign and help businesses reach their target audience.

What are the average ad CPC and impression on Facebook?

The average cost per click (CPC) for Facebook advertising is $0.94, which suggests that for every click on an ad, the advertiser is charged $0.94. Additionally, the average cost per 1000 impressions (CPM) is $12.07, meaning that for every 1000 views of an ad, the advertiser is charged $12.07.

However, the actual cost per click or 1000 impressions for a specific ad may be higher or lower than the average, depending on the target audience’s characteristics and the nature of the ad content.

Eligibility Criteria For Qualifying Facebook Monetization Program?

Not all creators are eligible to participate in the program, and Facebook has established specific criteria that a creator must meet to qualify. Some of the criteria include the following:

  1. Minimum follower: Creators who wish to monetize their videos with in-stream ads must have at least 10,000 followers. The specific number of followers required may vary depending on the creator’s location and the type of content they produce.
  2. Minimum minutes overall: To be able to monetize a page, it should have at least 60,000 overall minutes views within two months.
  3. Comply with Facebook’s policies: Creators on Facebook must comply with Facebook’s policies, which cover topics such as copyright, trademark, and intellectual property rights. They must also follow advertising policies prohibiting certain ads, such as those promoting illegal products or services.
  4. Build an engaged audience: An influential and engaged audience on Facebook with a certain number of followers, likes, and shares are required to be eligible for monetizing your content on Facebook.
  5. Minimum videos: The user should have at least five videos uploaded or live streams.

Earlier, Facebook’s monetization program applied to videos which are three minutes long and were invited for live in-stream ads. The latest update gives you access to make money from short-form videos.

How to monetize content on Facebook?

What Are The Ways To Monetize On Facebook?

Can anyone monetize their content on Facebook?

No, not everyone can monetize their content on Facebook. Content creators must meet specific eligibility criteria to participate in Facebook’s ad monetization program.

How can content creators increase their revenue on Facebook?

Is Facebook the best platform for earning revenue from views?

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I am Rupam, a Computer Application graduate with a passion for gadgets and technology. GameSpec is a platform I created to share my knowledge on gadgets and software tutorials. On this site, you can find helpful troubleshooting guides to assist you in solving common problems with software and gadgets.